Promoting Your After-School Program on CampDepot.com

So you are a program director or owner and you have found out that CampDepot.com offers many free services to help your program. Therefore, you have registered your program as a after-school program member. Now what are the things you can do to further promote your program on our Web site? Here are some pointers:

• Provide a good, yet concise description of your program . The first 200 characters of your description are shown in the search results. You want to say something to the point in the first few sentences.
  
  
• Provide good session information. Programs that do not have session information are listed after those that have. This is because we feel that the programs with session data present better sources of information to our parents/camper members. Therefore, they come first.
  
  
• Provide interesting pictures. Pictures are worth a thousand words. Enough said.
  
  
• Provide accurate and up-to-date information on your activities and specialties. Parents look for certain features, and you want to make sure you provide them enough information to make initial decisions. Do not oversell yourself by listing everything as a specialty. If you claim to be a specialty program in baseball, parents expect that the instructions are given not by college students, but by semi-professional personnel. Besides, parents will judge for themselves  after contacting you and visiting your program, and they will tell their friends about the misinformation. That may cost you a few customers.
  
  
• Launch promotions with CampDepot.com. You may offer discounts (on sessions at your program) on our Web site. You also may participate in our online registration program (to come in late 2000), which will make it easy for campers to review, compare, and sign up for your program through CampDepot.com. For more information, please contact marketing@CampDepot.com.
  
  
• Become a spotlight program. A spotlight program is featured prominently in our Parents/Campers home page. For information on how to become a spotlight program, please contact marketing@CampDepot.com.
  
  
• Advertise on our Web site. For a small fee, you may advertise using ad banners on our Web site aimed directly at parents and campers. We also can help you to do direct marketing, such as including any promotions or discounts in e-mails that we sent to parents/campers on regular basis. We can also display banners when someone is searching for a program like yours on our Web site. Again, please contact  marketing@CampDepot.com if you are interested.